This vibrant hand-out flyer was designed to promote our live music event sponsored by Baker's Drive Thru, a popular fast food chain found exclusively in the Inland Empire, CA.
The Sponsor's Goal:
Baker's Drive Thru sponsored Coyote Radio & Advertising to launch their 20% OFF discount for CSUSB students, with the ultimate goal of improving sales for younger demographics.
The Sponsor's Problems:
1. Baker's was most popular among older generations, which led to the majority of their customer base being Gen X and Baby Boomers. The company is expanding their target market to younger audiences (in which the average student age at CSUSB is 23).
2. With a newly launched brand manual and a shift in the overall quality of the brand, Baker's needs to acquaint new and existing customers to updated visual elements. The most notable change was their primary logo.
Outcome:
Live music and tabling events supported by promotional collateral in the form of flyers, handouts, and digital signage led to a "significant uptick in the traffic of CSUSB customers", as reported by the Baker's team.
At our next Lunchtime Live event, Coyote Radio was sponsored once again to promote a new product launch. Find that project here.
