Illustrated hand-out flyers and social media posts for a Halloween-themed music event sponsored by Baker's Drive Thru, a popular fast food chain found exclusively in the Inland Empire, CA.
The Sponsor's Goal:
As part of the brand's overhaul with updated store designs and a new target demographic, Baker's Drive Thru is beginning to roll out new menu items starting with Cinna-Mini Baker's Bites. In response to the growing CSUSB student customer base, Coyote Radio and Advertising were the first to begin promoting the launch.
Lunchtime Live Event & Tabling:
At our Halloween-themed Lunchtime Live concert, we handed out 50 promotional coupons to student and staff concert-goers. An additional 100 flyers were given out during around-the-campus tabling from November 4th-7th.
Outcome:
Baker's team stated that it was their most successful product launch in company history. While no specific numbers are provided, the team reported massive sales.