This animated social media post was designed to promote our Lunchtime Live music event which was later sponsored by The Glen Apartments, an off-campus housing community at CSUSB.
The Sponsor's Goal:
In June, with the start of the school year approaching, this was the time to promote new student housing. The goal of the sponsor was to drive current CSUSB student residents to switch to The Glen.
Solution & Live Event:
The Glen sponsored our event with the goal of offering a competitive alternative to the school's dormitories. On the hand-out flyer, I highlighted competing amenities of the apartments and included a QR code that linked to a virtual tour. Our team created additional signage and on-the-air radio sweepers to promote our sponsored Lunchtime Live. A $500 gift card, which is essentially 50% off one month's rent, was given away at the event to bring in students.
